An interview with Loudpvck
“Any artist, no matter what the medium is… the only reason they can be successful is if they are delivering a product that their fans want to buy or employ in some respect… We aren’t in the age of really selling tons of records anymore, but the shows prove that music is stronger than ever.” – Loudpvck
Hailing from the two largest hubs for new music, New York hip-hop Producer Kenny
Beats and Los Angeles based electronic producer Ryan Marks, better known as Loudpvck (Pronounced Loud Pack), have been tearing up the EDM scene for a few years now. The two met at Berklee School of Music back in 2009 where Ryan introduced Kenny to EDM.
So do you think that there is more of a hip hop background that influences trap more between the two states?
Loudpvck: “Definitely more in New York. I think LA has always been a hub for dance music so
everyone there expects to pay attention to all these new sub genres and this and that, where-as
New York has been this rap epicenter forever.”
Since these two artists have started performing together and publishing their tracks on soundcloud a few years back, LOUDPVCK have been instantly gaining attention from acts such as 12th Planet, Dillon Francis, and Zeds Dead to name a few. They’ve been packing shows from EDC to Coachella, and their release of “BOTANY”, their first EP this last July launched the duo into a streamline of success. You would think with this much attention the guys get it could be easy to get involved in a ego but it couldn’t be more different for these two.
Loudpvck: “It’s been since day one, every single night it doesn’t matter if it’s 50 kids or 10,000 kids, we play the same way, we get just as excited. We’re stoked when we get to go to a random city in the middle of the United States and can pull any amount of kids anywhere. We just feel like one of the boys with our fans, we all were similar age demographic, a couple years ago we were listening to similar shit, we were into the same kinds of parties and festivals, so now it’s like we get to do this on a bigger stage so why not go chill with the kids who were you like 3 years ago, you know what I mean?”
“Were no different than you guys. We try and be more than (just taking) an Instagram picture with our fans. We want to come to your crib and rage, we want to hear your music, eat at your BBQ…etc. Like today we had some kids take us to get some bomb philly cheese steaks and went to Salt City Glass. See, that’s a perfect day for us, when we can meet kids in the community who are likeminded and all have a mutual understanding of music. It’s better than just taking a pic at a show and saying peace, we actually want to interact with our fans.”
Where do you see yourself in the next 5 years?
Loudpvck: “Our whole thing is to keep evolving. Our first EP sounds nothing like our latest or even our last couple remixes are all different. We just keep doing what keeps us excited and that’s never just going to be trap, we have four new singles about to be released right now and they are all different.”
It was a tremendous honor to meet the guys of Loudpvck and EDM Utah sincerely hopes to have them back in Salt Lake City again, throwing down the fattest innovative beats that set them apart from any other electronic act in the world of dance music.
“Did you both come into this scene going to music festivals thinking this is what I want to do?”
Ryan: “I definitely was the kid that was going to EDC, and said I’m gunna do this.”
Kenny: “I wasn’t at all, I’ve never been to a festival, or any other like ‘DJ centric’ events. I went to rap shows, I was into that kind of music. We met at Berklee doing jazz and other shit and Ryan turned me onto EDM.”
Being from such a highly influential musical backgrounds do you see a major difference in the EDM / Trap scene between New York and LA?”
Loudpvck: ” New York and LA are the most similar to each other. They are both very different
also in that LA has a bigger scene for the kind of music we make, anyway, they are both like the
two biggest hubs. If you test new records in New York or LA those are the kids most likely to know the rarest or the weirdest new things. So where you play shows in places outside of the state where you’ve had music out for six months, is brand new to that crowd, where in NY and LA that (music is) old to them. I think as far as people (responding to) that music though is about the same, but for people making it, especially electronic trap music to categorize it, I think infinitely more in LA, like worlds above the amount of people than in New York.”