Just two weeks ago on the shores of the Great Salt Lake, massive crowds piled into The Great Saltair to celebrate the return of spring with the V2 Presents as Dada Life, Kill The Noise, MAKJ, Dr. Fresch and more tore up the stage at Transmit. While V2 has carved their name into the national roster of must-go summer music festivals with Das Energi Festival, Transmit was the reminder that our local massive company can provide top-notch entertainment year-round in Salt Lake. What Das Energi was years ago, back when I first started attending V2 events as a fan, Transmit is now as the company grows monumentally each year.
While not all music-fans will always be impressed with the lineups that V2 brings with events like Transmit, it would be wrong to say that the company isn’t one of, if not the sole reason, that Salt Lake has become a hotspot for electronic music on a national level. Without the mainstream, we would not have an underground, and V2 has been an integral part in both communities for as long as I can remember—uniting longtime music lovers and young fans not just a few times a year for events such as Transmit, but weekly at events like Therapy Thursdays. At Transmit this year, however, the focus was not on one genre, and showed that V2 is expanding their reach to accommodate every type of electronic music fan in their events. Earlier this year the company showed that they’re listening to what their attendees want—when fans asked for hardstyle at a massive, the company delivered when Get Lucky, their St. Patrick’s Day massive was focused on the genre. Transmit was an eclectic lineup, with local favorites Loki + Steez warming up the decks before Dr. Fresch and MAKJ took the stage for the next two-hours to take the crowd on a journey from house, to EDM, to hip-hop and dubstep before closing out with Enya as the room got ready for the explosive party that would come with Kill The Noise and Dada Life later that night.
Transmit was just two weeks ago, but this weekend V2 will deliver again with What So Not at Therapy Thursday’s tomorrow, May 18 and a collaboration with Insomniac, the company behind festivals such as Electric Daisy Carnival, Beyond Wonderland and the brand-new Middle Lands, Dreamstate with Paul Van Dyk at The Complex on Friday, May 19. Later this summer, Das Energi Festival returns in full-force with the best lineup Salt Lake has seen in years (and they’ve only announced the headliners) with Zedd, Diplo, Adventure Club and Knife Party scheduled to electrify audiences at the massive Energi stage on August 18 and 19 at The Great Saltair. We’d be hard-pressed to find ourselves bored even one weekend throughout the rest of the summer thanks to V2, and I’m not even sure if they’re done cleaning up the mess from the Dada Life pillow fight. –Julia Sachs